YAHOO! Makes RP a More Purple Place

“Project Purple” Unveiled to Power Pinoy Passions

MANILA, May 26, 2009 - Yahoo! today demonstrates its place as a highly relevant and essential tool to power Pinoy passions by spearheading a social movement called Project Purple, to help Filipinos Find, Share and Connect to the things that matter most to them.

Project Purple powers Pinoy passions by encouraging Filipinos to be creative, innovative, express opinions and be heard and listened to in a fun and fresh way. It’s an effort that links to Yahoo!’s brand promise to transform the lives of people, societies and economies.

“Project Purple is a social movement and is open to everyone – online and offline. We are rallying Pinoys to be Purple and utilize the internet to aim higher,” said Jojo Anonuevo, general manager, Yahoo! Philippines. “The internet and Yahoo! have become essential services to people and a great equalizer for people to expand their horizons,” Anonuevo added.

Purple is Yahoo!’s corporate colour which reflects the company’s brand personality and philosophy of innovation, uniqueness, creativity and passion. With this campaign, Yahoo! aims to call out to all Filipinos who share this same vision to bring innovation and a positive change in the Philippines. As catalyst for Project Purple, Yahoo! empowers Filipinos through internet services that enable them to pursue their passions. Through a creative mix of online and offline initiatives, Yahoo! Project Purple brings awareness to the things Filipinos are passionate about and how they can be found on Yahoo!.

“The social movement started in the United States with the ‘Start Wearing Purple’ campaign. We are happy to bring this to the Philippines—the very first country outside the US where there are millions of creative, innovative and passionate Pinoys. Today, Yahoo! is excited to connect the country together in this campaign and we expect many more to join us in the coming weeks”, said Anonuevo.

Joining this social movement are top Philippine and global companies as well as popular Pinoy artists. These Purple partners include: Ayala Land, Inc., BlackBerry, Canon Philippines, Globe Telecom, Honda Philippines, Krispy Kreme Philippines, and Nestle Philippines. Participating local artists are: Aaron Roselo, Anjo Bolarda, Bjornik, Beth Parrocha-Doctolero, Christian Tamondong, Paul Imbong, and WeWillDoodle.

Here are some ways that Pinoys can be part of this social movement:

Be Part of Project Purple through Purple Hunt on the Yahoo! Philippines Front Page (www.yahoo.com.ph)

Support Pinoy Talent

Six local up and coming artists have submitted art pieces to Yahoo! for a soon-to-be-released limited edition art book “Purplescape.” It will showcase the perspectives of 20 graphic artists from Brazil, Canada, Indonesia, Korea, Malaysia, Philippines, Singapore, South Africa and the United Kingdom. These graphic artists were chosen based on the works they submitted in response to Yahoo!’s call for their individual renditions of a ‘purple world.’

Find out more about these Pinoy artists by visiting the Yahoo! Philippines Front Page (www.yahoo.com.ph) and clicking on “Purple Hunt”.
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